The dominant element in human hair is protein, accounting for 91% of hair fiber.
Collagen is the main structural protein found in hair. Hair follicles are essentially a sheath of collagen that holds and nurtures the hair from the root. At the very base of the follicle is the papilla. The papilla is what links the follicle to the rest of the body and is also made up of collagen. The hair bulb is situated directly above the papilla. The papilla is what provides the hair bulb with nutrients needed to create new hair cells. As hair cells are pushed upwards, they go through a process called keratinization. Hair cells are filled with fibrous proteins and lose their nucleus as they mature (which is why we say hair is dead). As the dead hair cells stack up, new hair is pushed out of the follicle and our hair “grows.” The hair that exits the skin is essentially a strand of woven keratin proteins. Depending on individual genetic components, hair cell proteins can form in different ways, resulting in different textures of hair.
The protein structure of hair can become easily damaged and degraded due to routine or excessive chemical or heat treatments as well as the use of conventional detergent based shampoos.
Gelatin is a form of hydrolyzed collagen and is very similar to collagen insofar as they share the exact same amino acid profile. When collagen is cooked or heated it helps to isolate the gelatin (gelatin only dissolves in hot water). Gelatin forms a distinct gel like substance when mixed with water while collagen does not.
Collagen in the form of gelatin is very effective when applied to the hair because it is a protein very similar in makeup to the protein found in human hair.
Gelatin remarkably resembles keratin in that they are both types of fibrous proteins and they also share some of the same amino acids. Damaged, lifeless hair has broken, compromised or missing protein bonds. When gelatin is used as a treatment it acts to restore and renew these bonds by replacing lost protein so that lifeless hair has more structure and strength. Strands are immediately thicker, stronger and more voluminous.
One ingredient makes all the difference.
The Fortifier gelatin hair mask
Suitable for all hair types and even the most sensitive scalps
Does not weigh hair down and there is no product buildup
Recommended for very dry, damaged and extremely dry hair
Excellent as a treatment to strengthen hair before and after chemical processing or to make hair more responsive to color treatments
Scent No. 1 - Invigorating and tingly
Rosemary, Peppermint, Eucalyptus
Scent No. 2 - Calming and healing
Neroli, Frankincense, Vetiver
Scent No. 3 - Relaxing and destressing
Lime, Lemongrass, Ylang Ylang